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Australian radio ·

Treat Australian music quotas like a format, not a form.

A legal hour and a listenable hour are the same job when the library is coded properly.

A radio mast on a green Australian coastal headland in late afternoon light.

Australian content is not a box you tick after the hour is built. Stations that treat the quota as paperwork end up with a clump of local songs that feel like homework. Stations that treat it as a format decision sound like they live here.

I learned that as content director of Mix 106.5 in Sydney. The audience did not want a lecture about supporting local music. They wanted the right Australian record in the right quarter-hour, next to the international song they already loved.

We know the compliance rules, and we know how those rules should feel on air. That is the difference between a log that is legal and a log people stay with.